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Many beginners believe that selling imported products requires paid ads or a large online following. In reality, most first sales […]

Many beginners import products successfully but fail to make real profit because of poor pricing decisions. Some underprice to sell

Many beginners imagine that importing will either change their life instantly or completely fail. In reality, the first import experience

Fear of losing money is the number one reason many beginners never place their first import order. Others rush in

Many people delay importing because they are unsure whether they are truly ready to start. This uncertainty often leads to

Many beginner importers make their first few sales and then struggle to maintain momentum. Customers disappear, stock sits longer than

Many website owners focus heavily on getting traffic but feel frustrated when sales do not follow. The reality is that

One of the biggest mistakes new importers make is choosing products based on what looks popular online rather than what

Many importers believe growth requires price increases. This case study shows how a small Zambian importer increased sales volume and

Many importers make sales but still struggle financially. This usually happens because profit and cash flow are confused. Cash flow