Many people delay importing because they are unsure whether they are truly ready to start. This uncertainty often leads to overthinking, missed opportunities, or rushed decisions later. Being “ready” does not mean having perfect knowledge or large capital — it means having clarity on a few critical areas. This guide helps beginners in Zambia assess their readiness before placing their first import order.
Step 1: You Have Clear Product Focus
Being ready starts with knowing what you want to import.
You are ready if:
- You can clearly name the product category
- You understand who will buy it
- You know why people buy it regularly
Unclear product choices lead to slow sales and hesitation.
Step 2: You Understand Your Budget (and Limits)
Readiness includes financial awareness, not large capital.
You are ready if:
- You know how much you can afford to lose without stress
- You have calculated total landed cost
- You are not borrowing money you can’t replace
Importing should be strategic, not desperate.
Step 3: You Know the Basics of Landed Cost
You don’t need full accounting skills, but you must understand cost structure.
You are ready if:
- You know product cost, shipping, and clearing are separate
- You understand exchange rate impact
- You can estimate profit roughly
Guessing costs is a major cause of losses.
Step 4: You Have a Supplier Shortlist
You don’t need a perfect supplier, but you need options.
You are ready if:
- You have at least 2–3 potential suppliers
- You know how to check reviews
- You are willing to request samples
One supplier with no backup increases risk.
Step 5: You Are Willing to Start Small
Readiness is about mindset, not speed.
You are ready if:
- You accept testing before scaling
- You are comfortable starting with small quantities
- You prioritise learning over profit at first
Trying to scale too early is risky.
Step 6: You Have a Simple Selling Plan
Importing without a sales plan causes panic.
You are ready if:
- You know where you will sell (online, shop, referrals)
- You understand basic pricing
- You can explain your product clearly to customers
Products don’t sell themselves.
Step 7: You Accept That Mistakes Will Happen
No first import is perfect.
You are ready if:
- You expect learning curves
- You plan to adjust after feedback
- You focus on improvement, not perfection
Fear of mistakes often delays progress more than mistakes themselves.
Common Signs You Are NOT Ready Yet
- You don’t know what product you want
- You haven’t checked prices locally
- You expect guaranteed profit
- You want to “go big” immediately
These signals suggest more preparation is needed.

Ready to take the next step? Download the importing readiness checklist and plan your first order with confidence.

